Branding

Developed & perpetuated the brand identity. Presented to stakeholders, clients, & partners.

Design

Responsible for company’s entire digital presence. Photography & staging for digital ads, emails, & website templates.

E-Commerce

Weston Supply

Managed website from presentation to order completion (and sales fulfillment). SEO & PPC ad campaigns. Google Analytics. Sales Conversions. Product photography coordination.

• Website: Weston Supply
• Date: 2010-Present

Weston Products Blog

Weston Products Blog

Developed content (including recipe development) & shot in-use photography for the company blog while creating a loyal and expanding following. Used analytics to drive email conversions & product sales with content created for the blog. Also designed & implemented the website templates.

• Client: Weston Products Blog
• Date: 2010 - Present

Email Marketing

Sitewide

Content First

Product Focus

Circular

Planned and executed all email marketing campaigns. Used various strategies, A/B Testing, & analytics to drive success rates.

Project Title

Created a loyal and expanding following. Effectively used social media as a driver for blog content.